15 hours agoGive people an enemy to hate and create a cult-like brandWriters and creators who choose to be safe and friendly with everyone aren’t going deep into the game. Not being able to provoke is a disability in your creation. …Writing2 min readWriting2 min read
18 hours agoThe cunningness of the Black Life Matter brand message and the pretense of brands who adapt to that messageThe brand message of anyone creating something and putting something out there is at risk. Even businesses are feeling this change and that’s why we can see the trend of all brands trying to adapt to the new culture and woke system happening around the world I have come to…Branding2 min readBranding2 min read
1 day agoThe fast response of Northface and a deep dive into the current culture of creationWe have to applaud Northface because they understood the assignment of the current-day marketing and utilizing storytelling whether direct or indirect. We live in an era where everything is in front of us and can go viral within a blink of an eye and the artist and business that know…Brand Strategy2 min readBrand Strategy2 min read
1 day agoWhat Samuel L Jackson Walburtons Mad At Bread ad is teaching every creator and businessLet’s talk about Samuel L Jackson’s Warburtons Mad About Bread ad for a minute. Everything about shows a new direction for advertising and brand messages for both creators and businesses. I saw this ad on YouTube and my mind was blown. …Storytelling2 min readStorytelling2 min read
2 days agoUsing the psychology of exclusivity to tell your storyTo understand the psychology of people you need to understand the things they can’t take and will never be comfortable with. People can take everything but exclusion. …Writing3 min readWriting3 min read
2 days agoGoing mainstream or being the biggest thing happening undergroundThis is a question every writer, creator, business person, and artist must ask themselves to uncover the true meaning in their pursuit of purpose. One thing people fail to understand is that sometimes we can’t have it all but we can have the most important things if we know what…Writing2 min readWriting2 min read
3 days agoHow Gen Z is changing the consumption market with entertainmentWho said that business messages, marketing, and slogans should be boring? Why do you think you have something to lose by being funny in your business message to the public? I am stressed out from seeing businesses trying so hard to prove to us that they are serious about their…Writing2 min readWriting2 min read
4 days agoBeing the life of the party even in your business.Life might not be a party but there’s always a life of the party everywhere people congregate or get together. We don’t even have to know them personally but we can feel them, sense them, and see how they carry themselves and do their work. They are always bringing that…Writing2 min readWriting2 min read
4 days agoWhat Bradley Cooper meant when he said Lady Gaga had a unique way of seeingIn this game of creation, the individual must learn to stand alone. This is not a game of teamwork but rather of great individualism. The artist and writer must learn how to tell their story in their voice. Great creations are singular and have a DNA printed on them. Great…Writing2 min readWriting2 min read
5 days agoPeople are impatient and as a writer, you must use this to your strengthWriters must learn how to stand out or get lost in the crowd. We either try to create a signature style or lose the essence of our writing. Writing that connects is writing that connects people to a feeling. …Writing2 min readWriting2 min read
