Do writers and creatives need a brand framework?

Samuel Madu
2 min readDec 18, 2023


Photo by Lisa Fotios via Pexels

Creatives have their mind stuck on creation and nothing less. I was watching a TikTok video where this creator was like great artists are too concerned about making great music they don’t have time.

This also applies to writers and everyone who thinks and makes art either for fun or living and that’s the common problem we all share.

Do writers and creatives need a brand framework? Yes, they do. You might think you are an artist or someone just writing content and making one but it doesn’t always end there

Your brand framework is like the first impression you make on people. It is like seeing someone for the first time and knowing what they represent and if you are not putting in much effort into that aspect of yourself then you are creating a space to be misunderstood and misrepresented.

What are you showing the world and are you consciously showing the world the right things to look at and look forward to?

How you write and the words you choose can brand you. A brand framework when it comes to artists, creatives, and writers is more about style and communication. Style and communication- Visual and hearing is the foundation of any human experience

So you need to ask yourself how are people experiencing me? What are my choice of words (as a writer) and who am I writing to? What is the society of these people like and what do I share in common with them?

Words paint an image, which is why like a visual artist or performing artist writers can still use the power of words to build the image they want people to see.

The people’s imagination is our greatest strength as a writer and creatives. The writers and creatives who are good at consciously crafting and working with people’s imagination are the future of the world.

Regardless of how you think of it a solid first impression can play a huge role in how people choose to see things we create and become great fans of what we do.