Using the psychology of exclusivity to tell your story

To understand the psychology of people you need to understand the things they can’t take and will never be comfortable with.

People can take everything but exclusion. That is why the fear of missing out can be a thing in reality and works every time someone somewhere knows how to use and capitalize on it

The fear of missing out must have worked on you and you might be wondering why but have you ever felt left out and have the door closed on you? This can be frustrating and in your hands, this can be powerful

It can be powerful if you have learned how to fuse that with your creation and brand message, creating that feeling of exclusiveness and keeping out a bunch of people.

For writers, creators, and business brands who are interested in having everyone wave their hands at them, this can be a hard feat to practice but for those interested in having a tribe and community sing and wave their banner continue reading.

I will be using you as an example here. Let’s say there is some party happening somewhere in your neighborhood and everyone you know didn’t get an invite except you.

You are the only one that got an invite to this party and all your friends are hating on this person and saying how much of a prideful person they are.

The human response and psychology here is that you won’t be saying the same even if you barely know this person and your friends are the ones dissing them and whining about not being invited.

You would give excuses for them, you would take yourself out of the picture and you would unconsciously try to defend them. At that point, you are their soldier and waving their banner hard in the face of your friend especially if this person is the coolest in the hood.

You see exclusivity doesn’t have to be paid to have an effect. It just needs to be fixed in the minds of your audience. You make them feel special by not caring about anybody else than them. In return, these people will wage war for you even without being told.

The Beyhive is a typical example of this. People still wonder why women in their mid and late 30s will bring down a room for Beyonce but I want you to remember that Beyonce was the only one giving them the imagination of being a man for a day and making them proud of being single with the “all the single ladies” song.

This is the psychology of exclusivity used in art form. As I said exclusivity isn’t about a private room you have to break your bank to enter. That even isn’t exclusivity.

Exclusivity is creating something and telling a large amount of people that they are not invited. It drives them mad. It is psychology.