Samuel MaduChoosing a reputable enemy for battleTo claim to be strong comes from who you decide to battle with. Your battles determine your ability and who you choose to fight with…2 min read·Feb 26, 2024----
Samuel MaduWhy businesses should create and not try to innovateIt is a must now that every business finds themselves online and tries to grab the free traffic that these online platforms offer to them.2 min read·Jan 23, 2024----
Samuel MaduNapolean said ‘imagination rules the world’ but most especially in business tooLife is simple if we know who we are, who needs us, and our friendship. Life will be simple if we know our true friends and what they…2 min read·Jan 22, 2024----
Samuel MaduUnderstanding the market language of your businessIf your business was to compete for attention with other businesses in a small physical location how would you stand out?2 min read·Jan 17, 2024----
Samuel MaduBusinesses must learn to be entertainers or suffer the consequencesIt is no longer breaking news that your competitor woke up this morning and probably had a meeting with their staff or themselves about…5 min read·Jan 12, 2024----
Samuel MaduIf it is entertaining it is everlastingSeriously that’s something I have come to understand as a creator and writer. The more entertaining it is the more people will come back…2 min read·Dec 30, 2023--1--1
Samuel MaduThe brand strategy approach for small business in 2024The most uncreative people are the people running small businesses but you can’t blame them for such an approach2 min read·Dec 28, 2023----
Samuel MaduAs a writer and creative what is your brand message?It is easy to look at businesses and say they are the only ones that need a brand message and creatives and artists alike have no use for…2 min read·Dec 21, 2023----
Samuel MaduWriters and creatives are the original brand strategists but they are unaware of it.As a writer and a creative do you need a brand strategy to be able to do the work you do and if so how do you approach this?2 min read·Dec 20, 2023----
Samuel MaduDo writers and creatives need a brand framework?Creatives have their mind stuck on creation and nothing less. I was watching a TikTok video where this creator was like great artists are…2 min read·Dec 18, 2023----